OMGPOP Draws Zynga?s Daily User Traffic Up By 25%

As the dust settles after Zynga's purchase of New York mobile social game developer OMGPOP, the company is visibly taking on a new shape. A 25% larger and more mobile one.?That's the percentage growth of its total daily active user base, when you add in the 14.6 million people playing mobile sketching app Draw Something to its existing 55 million players. The game has gone from?1.7 million to?14.6 over the month of March, based on app tracking service AppData. Today, it's nearly the combined size of Zynga's two biggest hits on Facebook, CityVille and Texas Hold'em Poker. Which means Draw Something's share of the market is likely to grow in the coming months. CityVille was launched at the end of 2010, and Poker years before. Zynga has milked them along, and will no doubt continuing doing so far into the future. But, they're never likely to grow significantly beyond their current sizes, based on the overall lifecycle of these games.

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